Brands and Supply Chain Transparency

Image: Jim Beam

​Corporate Challenge: Differentiating your brand along the supply chain.

Ironbound Strategy: Choosing partners with good values along your brand's supply chain resonates positively with customers, employees, and society. 

Ironbound Action: Kentucky based Jim Beam, along with their New York based parent company Beam Suntory, have positioned themselves as the ethical set of brands among their competitors.  With guidance from the California Transparency in Supply Chains Act of 2010, Jim Beam has been changing supply chain partners based on the quality of employee treatment along their supply chain, from raw materials to delivery on store shelves.  Younger consumers have already pivoted towards choosing brands that create value for employees.  Brands that indicate to young consumers that they care about employees along their supply chains will benefit greatly, and can expect exponential growth.

​* “Beam Suntory strives to build healthy, lasting relationships with all its business partners”, page 14 of the Beam Suntory Code of Conduct and Ethics.
 
** Beam Suntory’s year-over-year growth has increased 7% in 2023, 10.5% in 2022, and 11% in 2021.