Generating Successful Collaborations

Image:  American Express 

​Corporate Challenge: Finding and designing corporate collaborations.

Ironbound Strategy:  Successful collaborations occur when brands come together to create value for customers, employees, and society.

Ironbound Action:  New York based American Express invited California based Walt Disney Company to collaborate on creating a co-branded immersive fan experience that celebrated The Bear.  Card members enjoyed a dining experience in Chicago that mirrored the set of Disney’s The Bear. followed by a pre-screening of new episodes.  This innovative collaboration brought together Amex marketers, Disney’s CreativeWorks, the reservation app Resy, and nearby restaurants Kasama, Giant and Obelix.  By constantly generating collaborations, both American Express and Disney have experienced skyrocketing brand loyalty, and higher brand valuations.  Any brand can achieve higher brand loyalty and better valuations by creatively collaborating with successful brands.

​* Walt Disney Company had $88B in revenue in FY23, with trailing-twelve-month revenue above $89B into FY24.
 
** American Express had $60B in revnue in FY23, with trailing-twelve-month revenue above $63B into FY24.