Brands Creating Value for Memorial Day

Image: Colonial Williamsburg collaboration with The Home Depot

​Corporate Challenge: Creating value for veterans, while expressing the brand’s core values.

Ironbound Strategy: Giving back to veterans is a fantastic way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot partnered with Colonial Williamsburg to offer Veterans and their families free admission to the historic park and museums on Memorial Day Weekend.  The Home Depot Foundation has an ongoing commitment to improve the lives of veterans and their families.  They even helped convert a historic building into a Liberty Lounge where all who have served in the military can escape the southern heat and enjoy free wi-fi and free cold beverages.  Brands grow faster when they display patriotism by lifting up veterans.

​* A few miles from downtown Colonial Williamsburg is Ironbound Road, the namesake of Ironbound Consulting Group.
 
** Over the last 10 years, Home Depot has grown from $83B in sales to $159B in sales.  
 
*** Home Depot is now the largest employer of U.S. Veterans.