Collaborating with the NFL for D.E.I. Programs

9/30/2024

Corporate Challenge: Finding creative collaborations to create society value.

Ironbound Strategy: Collaborating with the NFL is a fantastic way to create enormous value for your customers, employees, and society.

Ironbound Action: California based Wells Fargo teamed up with the NFL’s Atlanta Falcons to provide fellowships to HBCU students. From Spelman to Morehouse, students receive full stipends while they are trained from player engagement to brand communications at Mercedes-Benz Stadium in Atlanta. What began as a pilot project has now grown into a large collegiate program, that drives Wells Fargo’s commitments to improve D.E.I programs while successfully creating value for society.

* Wells Fargo served 70 million customers in 8,000 branches. The company has recently grown from $74.3B in Revenue in 2022 to $82.5B in Revenue in 2023, with earnings-per-share rising from $3.17 to $4.88.

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Collaborating with the NFL for D.E.I. Programs

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