Creating Value for Customers with Augmented Reality

Image: American Eagle on Snapchat

Corporate Challenge: Growing a brand using Augmented Reality.

Ironbound Strategy: Pioneering new technologies creates value for customers, employees, and society.

Ironbound Action: California based Snapchat partnered with American Eagle for a first-of-its-kind shopping experience.  With 95% of American Snapchat users reporting they will shop in-store for clothes this summer, American Eagle has positioned their 800 US stores to use snapchat’s new promotion platform to draw them in. American Eagle will have digital animations highlighting their stores within the Snap Map (Snapchat’s integrated AR map), along with augmented reality lenses to help customers try on different AE jeans using Snapchat lenses with click-to-buy options integrated in the app.  The next generation of consumers are being influenced to buy from brands that have leveraged Augmented Reality capabilities and are actively creating value for them.

​* In the U.S. there are 107 million active users of Snapchat.  In the last quarter, Snap Map (Snapchat’s integrated map) was accessed over 40 billion times.  
 
** American Eagle is Snapchat’s first fashion brand to leverage Snap’s “Promoted Places” which was beta tested in partnership with McDonalds and Taco Bell.