Growing a Customer Base with the 6/7 Meme

Image: Domino’s Pizza

​Corporate Challenge: Capitalizing on the 6/7 meme 

Ironbound Strategy: Positively responding to memes is a creative way to create value for customers, employees, and society.

Ironbound Action: Michigan based Domino’s Pizza took advantage of the viral 6/7 meme.  A previous pizza deal for $6.99 was reduced to $6.70 to capitalize on the meme.  When brands participate in social cultural trends, the brand becomes instantly celebrated and widely talked about.  Gen Z will become the largest purchasing generation in history, and now is a ripe time to build brand loyalty with them.

​* Domino’s Pizza revenues have only slowly grown from $4.3B in 2021 to $4.7B in 2024.  Their trailing twelve month revenue is now $4.8B
 
** In the same timeframe Domino’s Pizza earnings-per-share has increased from $14.04 in 2021 to $17.04 in 2024