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How A Credo Generated $7B Cash in 1 year

8/1/2024

6 Comments

 
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Image:  Johnson & Johnson 
​Corporate Challenge: Creating a corporate credo that manifests growth.

Ironbound Strategy: A Credo that focuses on creating value for customers, employees, and society, will guide a brand towards unparalleled success.

Ironbound Action: New Jersey based Johnson & Johnson has thrived under a corporate credo whereby every action within the brand must have positive value for the customer, and ultimately society.  As J&J grew to become the $85B revenue company it is today, each CEO credits the credo for the company’s overall success.  In FY23, J&J spun off their consumer health segment.  Their cash on hand increased from $14.1B to $21.9B.  Every dollar will be invested within the credo, helping J&J provide more positive impacts on their customers, and ultimately society.  When a brand lives by a credo that creates value for stakeholders, there is no stopping the brand from perpetual growth.
 “Our Credo is more than just a moral compass. We believe it’s a recipe for business success.”
- Johnson and Johnson
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