Using AR to Create Value for Society

Image: Snapchat

Corporate Challenge: Discovering ways of using Augmented Reality.

Ironbound Strategy: Partnering with non-profits can create value for customers, employees, and society.

Ironbound Action:  California based Snapchat partnered with the Palace of Versailles to bring the Royal Court of Louis IV back to life.  Any Snapchat user can use augmented reality to immerse themselves in a masked ball, a ballet, a comedy show, or watch 1700’s acrobatics across different spaces around the Royal Palace.  Software Developers are using Snapchat’s upgraded Lens Studio that integrates machine learning models to create new lens capabilities for Snapchat’s 850 million global active users.  Brands that launch new technologies can benefit above expectations when they initially use their product to create value for society.

​* Snapchat increased revenue from $4.6B in FY2023 to $5.3B in FY2024, with trailing twelve month revenue above $5.5B for FY2025.