Ironbound Consulting Group

  • Home
  • About
  • Blog
  • Vlog+
  • Home
  • About
  • Blog
  • Vlog+

Brand Extensions Create Value for Customers and the Company

5/30/2015

0 Comments

 
Picture
Corporate Challenge: An alcohol beverage company made a flavored beverage that became an instant success and created a new market category.  Competitors entered the market space and took away market share.

Ironbound Strategy: Create different versions of the popular product to grow the market category.  Use the same brand name to leverage success for the new products.  Testing the new products in markets where the brand is most popular will create value for the brand.

Ironbound Action: Jefferson’s, Four Roses, and Jim Beam all began with successful and popular standard Bourbons.  They each leveraged the success of their brand to create up-market premium products and inexpensive entry level products.  These vertical brand extensions allow more consumers to reach for their preferred brand instead of switching to a competitor.


0 Comments

How Creating Employee Value Improves Risk Culture

5/10/2015

0 Comments

 
Picture
Corporate Challenge: Some “too big to fail” institutions are failing to motivate employees to prudently manage risks. Fraudulent activities are ramping up fines, legal costs, and settlement charges while putting the banks’ reputation at risk.

Ironbound Strategy: Top management needs to create more value for employees to better engage them in risk culture. Creating employee value builds a stronger brand that affiliates pride and encourages better decision-making. 

Ironbound Action: At Wells Fargo & Company (the world largest bank by market value), the executive team refers to employees as “Team Members”, and the bank as “our company”. The inclusive language is an example of a simple way to create value for employees, and a surefire way of improving risk culture. 




0 Comments

Welcome to the blog of Ironbound Consulting Group

5/10/2015

0 Comments

 
Picture
The objective of our blog is to present simple solutions to complex problems that face large companies and their executive teams.

Unlike other strategy consulting firms, our strategies focus on creating value for Employees, Customers, and Society. 

Strengthening these three core segments builds a stronger brand.  By focusing on brand development, companies reduce their internal risk, increase their revenue, and position the company to be the market leader.


0 Comments

    #BuildABetterWorld

    We are strategy consultants helping Sovereign Wealth Funds optimize investment strategies that leverage stakeholder values.

    We assist Board Members with steering their companies towards developing new growth opportunities that optimize creating value for employees, customers, and society.

    View my profile on LinkedIn
    Note: All blog comments containing hate speech will be deleted.

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

Address
Ironbound Consulting Group
14 Wall Street, 20th Floor
New York, NY
​10005

Picture
Picture
Picture
Picture
Ironbound Consulting Group Inc was established in 2012.  All Rights Reserved. ​Copyright 2022.