Brand Growth from Guaranteeing Employment

Image: The Home Depot

​Corporate Challenge: Strategies to solve female underemployment.

Ironbound Strategy: Use the brand’s core values to help generate new stakeholder values for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot discovered that over 30% of military spouses have college degrees but are underemployed because of frequent relocation.  Since 78% of The Home Depot stores are within 20 miles of a military base, the home improvement retailer created a program to guarantee employment to all spouses after an active-duty relocation.  Creating value for military spouses emboldens employees, builds pride for customers, and enriches society.

​* With over 30% of new hires identifying as women, The Home Depot created the “Orange Women’s Network” to promote professional growth among female associates.
 
** The Home Depot employs over 400,000 associates in 2,300 stores, 35,000 of their associates are veterans.  In 2021, The Home Depot was recognized as one of the top Military Employers for their 19th year in a row.