Making Your Brand Carbon Neutral

Image: Amgen Inc.

​Corporate Challenge: Differentiating your brand to become relevant.

Ironbound Strategy:  Creating value for customers, employees, and society is the fastest way to differentiate your brand.

Ironbound Action:  California based Amgen announced its plan to be carbon neutral by 2027.  Since 2007, it has already reduced carbon emissions by 33%.  Younger consumers admire brands that are carbon neutral.  Brands can quickly become relevant when they chart their path towards carbon neutrality, and share their progress.  The media is quick to report it, providing free advertising, which gives brands an added lift. 

 * By 2027, Amgen plans to reduce water usage by a further 40% and waste by 75%.
 
** From 2007 to 2021, Amgen successfully reduced water consumption by 30%, and waste by 28%.  New technologies will help Amgen accelerate their planet stewardship to reach their 2027 goals.