* An example of a Dreamweaver's bespoke guest experience included someone who shared an interest in tennis, receiving tennis themed foods arriving at their table, along with tennis motifs, etc. Each Dreamweaver experience is bespoke, never to be repeated the same way again.
** Food and beverage sales in the US has seen a steady increase over the last few years to $798B last FY vs $782B the previous FY. High end limited service restaurants (including the haute cuisine category) made $210B in sales. Full service chain restaurants (in the category with Applebees) made $247B in sales. Approximately 195M consumers visit a sit-down restaurant in America at least once per quarter.
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