Creating Experiences as a way to Generate Value

Image: Lyft

Corporate Challenge: A company wants to generate value for their stakeholders.

Ironbound Strategy: Find new ways to share an experience that creates value for your  customers, employees, and society.

Ironbound Action: California based Lyft partnered with Budweiser to provide New York patrons a ride in a vintage branded car. By offering a new experience to both customers and employees, Lyft and Budweiser were able to increase happiness, improve their cool factor, and create a positive sharable image of their brand to society. Finding new ways to experience a brand can turn into a fantastic and sharable brand growth strategy.