Consistently Making the Best Products Possible

Image: Apple Watch

​Corporate Challenge: Attaining and retaining customer loyalty.

Ironbound Strategy: Brands that focus on creating the best products possible have excellent customer loyalty. By constantly creating value for employees, and society, the brand is also guaranteed exponential growth.

Ironbound Action: California based Apple Inc creates value for customers by designing the best products possible.  Last summer an Apple Watch was lost at Huntington Beach, and spent six months at the bottom of the sea.  It eventually washed ashore, was returned, and to the owner’s surprise it still worked. Millennials show brand preferences for companies that create the best products possible. Making the best products must be a priority for any brand that wants to succeed in the next decade.

​* Apple’s revenue increased from $229B in FY 2017 to $265B in FY 2018.  Apple Watch revenues are obscured in Apple’s reporting in an “Accessories” category that includes AirPod’s, a wildly successful millennial trendsetting product.  In Apple’s most recent quarterly report, “Accessories” saw year over year growth from $3.73B to $5.53B for the most recent quarter.