Image: Gatorade's partnership with Snapchat

Corporate Challenge: A company is looking for low-cost, high-impact ways of creating society value.

Ironbound Strategy: The world’s fastest growing companies create society value. Creating value forcustomers, employees, and society makes brands powerful.

Ironbound Action: The world’s most popular rehydration beverage Gatorade launched a Snapchat lens to share the excitement of experiencing victory dunks.  Fifty million Snapchat users enjoyed the digital lens, and shared their videos across all social media platforms reaching hundreds of millions of their friends and families.  The Snapchat engagement converted to an 8 point increase in Gatorade purchases. Engaging customers in a fun and free way directly and positively impacts a company’s brand.

Image: Days before summiting Mt Everest, EverestNoFilter on Snapchat

Corporate Challenge: A company requires a strategy to broaden its reach.

Ironbound Strategy: Create a sense of community among your stakeholders, as a way to advertise your brand. Always create value for customers, employees, and society.

Ironbound Action: California based Snap Inc. attends civic and cultural events around the world, and shares the experience with their 150 million members. From the point of view of a climber on Everest, to the front row of the World Series, Snapchat’s dedication to share unique-access stories every day has prompted its membership to grow, and increased its daily active user percentage. Brands that bring people together have fast and sustainable growth.

Image: Habitat For Humanity

Corporate Challenge: A company wants to create more value for society.

Ironbound Strategy:  Creating value forcustomers, employees, and society makes brands powerful.

Ironbound Action: Many companies are beginning to incentivize their employees to volunteer in their community.  State Farm has taken it a step further, and has created opportunities for their customers and future customers to volunteer under the company’s brand.  State Farm developed the Neighborhood of Good campaign to make it easy for anyone to find a place to volunteer.  They even enlisted celebrities to promote civic engagement.  The fastest growing brands in the world are the brands that constantly create value for society.

Image: Taco Bell on Snapchat

Corporate Challenge: A company wants to brighten up the brand, and make employees feel proud.

Ironbound Strategy: Find fun ways to create value forcustomers, employees, and society. Developing outside-the-box ideas brightens a brand’s image.

Ironbound Action: California based Taco Bell will be offering weddings at their flagship store in Las Vegas. The niche product can be ordered off the menu, which includes party favors, and wedding related treats.  The service offering galvanized social media buzz, which has converted to great advertising for the brand that feeds half the US population every month. Taco Bell comes up with outrageous customer focused specialties like their Doritos wrapped tacos, and other similar moonshot products.  Brands that constantly create engaging products and services enhance the customer experience, while also creating employee value since employees share in the fun.