Finding Fun Ways to Create Customer Value

Image: Taco Bell on Snapchat

Corporate Challenge: A company wants to brighten up the brand, and make employees feel proud.

Ironbound Strategy: Find fun ways to create value forcustomers, employees, and society. Developing outside-the-box ideas brightens a brand’s image.

Ironbound Action: California based Taco Bell will be offering weddings at their flagship store in Las Vegas. The niche product can be ordered off the menu, which includes party favors, and wedding related treats.  The service offering galvanized social media buzz, which has converted to great advertising for the brand that feeds half the US population every month. Taco Bell comes up with outrageous customer focused specialties like their Doritos wrapped tacos, and other similar moonshot products.  Brands that constantly create engaging products and services enhance the customer experience, while also creating employee value since employees share in the fun.