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Engaging Potential Customers to Your Brand

3/24/2017

Image: Marmot

Corporate Challenge: A company needs a high-impact, low-cost way to engage potential customers.

Ironbound Strategy: Attract potential customers by creating value forcustomers, employees, and society.

Ironbound Action: California based Marmot has been creating value for their customers since 1971. Recently, they have been writing guides for outdoor activities such as hiking extensive trails, beginning new sports like snowshoeing, and providing resources for heli-skiing - all for free. Sharing advice online is a great way for a brand to advertise. Creating value for potential and current customers directly impacts sales, and also generates greater brand loyalty.

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How to Make Employees Feel Happy and Valued

3/3/2017

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Image: Lyft

Corporate Challenge: Employees at a company have been rude to customers, and an employee recently lashed out at the CEO. How can the company change its employee’s attitudes?

Ironbound Strategy: You can change the attitude of the employees by changing the attitude of the executive leadership. Never stop creating value for customers, employees, and society.

Ironbound Action: California based Lyft began with the founders laughing, fist bumping, and one co-founder running to his room to get a stuffed pink mustache. The fun atmosphere never stopped, even as the company rapidly grew. Lyft executives treat their employees like friends, which is why customers are treated like friends when they use Lyft. Positive attitudes in the workplace always start at the top, and heavily influence the brand value, and the bottom line.

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Engaging Potential Customers to Your Brand

How to Make Employees Feel Happy and Valued

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