Blog Archives

The Perks of Creating Value for Niche Markets

12/22/2017

Corporate Challenge: Is it worth creating products for niche markets?

Ironbound Strategy: Successful products and services in niche markets have something in common, they are usually designed to create a lot of value for their customers, employees, and society.

Ironbound Action: New York based Verizon helped launch a mobile digital video channel called Rated Red that creates content for millennials in the heartland of America. The platform focused on creating value for a niche society in order to gain customers. Rated Red has become so successful, that it developed its own app, and has its own channel on Snapchat. Brands that enter niche markets have the potential to own their market when they create extraordinary value for their customers, employees, and society.

0 Comments

Turning Ordinary into Extraordinary

12/15/2017

0 Comments

Image: UPS

Corporate Challenge: How to make delivering cardboard boxes exciting.

Ironbound Strategy: Co-branding while creating value for customers, employees, and society, is a phenomenal way to turn ordinary products and services into extraordinary experiences.

Ironbound Action: Georgia based UPS partnered with Taylor Swift to create a new brand experience. UPS delivery trucks emblazoned Taylor’s new album with sharing instructions to “spot, snap, share” your experience with the hashtag #TaylorSwiftDelivery. Instantly, Instagram was flooded with millennials taking selfies with the delivery trucks, and sharing the UPS brand with their millenial followers in a fun way. Co-branding is one of the easiest ways to grow your brand, especially when you create value for your customers, employees, and society.

0 Comments

Creating a Better Customer Experience with Disruptive Innovation

12/8/2017

0 Comments

Image: Warby Parker

Corporate Challenge: Delivering on customer service and executing on experience.

Ironbound Strategy: Powerful brands out compete their competitors by continuously creating value for all stakeholders. Continued business success relies on innovations that improve customer experiences.

Ironbound Action: Having a great product and value proposition is only a first step toward enhancing sales. Delivering experience is critical to winning the customers’ decision. Young enterprises are quickly displacing existing incumbents by leveraging rapid innovations in digital technologies to improve the overall customer experience. New York based startup Warby Parker makes it easy and inexpensive to buy and sample eyewear online, have it delivered, and let you decide what style you like at your own convenience. Powerful brands are capable of being more innovative because they holistically create value for all their stakeholders.

0 Comments

The Perks of Creating Value for Niche Markets

Turning Ordinary into Extraordinary

Creating a Better Customer Experience with Disruptive Innovation

#BuildABetterWorld

Archives

Categories