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Attracting More Customers to a Brand

12/30/2015

Corporate Challenge: Growing and strengthening the core customer base.

Ironbound Strategy: Powerful brands create value for customers, employees, and society. To really accelerate customer and client growth, a business needs to move mountains with customer value creation.

Ironbound Action: The best way to gain more customers is to better understand their circumstances and how the business offering or solution will create more value for them. Yahoo Finance recently named Facebook, Company of The Year for 2015. Facebook has assigned, “2G Tuesdays”, to help software engineers better understand the user experience in markets were Internet speeds are still slow. The slower loading experience helps programmers to create more value with greater efficiency for all Facebook users. Powerful brands go beyond just meeting the needs of their target market; they make a serious effort to really understand them.

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How to raise prices without losing customers

12/20/2015

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Image: Clorox Darks & Denim

Corporate Challenge: You are afraid of losing business if you raise your prices.

Ironbound Strategy: Creating value for customers is a great way to grow your brand and increase revenue. Make adjustments to products and services to add
more value.

Ironbound Action: Customers are always willing to pay more if they get more. Price sensitive customers can be retained with brand extensions. Oakland California based Clorox changes their product packaging to make consumers feel like they are getting a more superior product, while the price unnoticeably rises. Down the road in Cupertino, Apple created value for customers in their new AppleTV, meanwhile they make more profit per unit than their earlier version of the same device.

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Brands That Have Meaning Can Change The World

12/10/2015

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Image: Salesforce.com

Corporate Challenge: Founders need a brand that really stands out to help them create a company that will change the world for the better.

Ironbound Strategy: Brands that have meaning get noticed. The surefire way to promote meaning is to build a powerful brand that holistically creates greater value for customers, employees, and society.

Ironbound Action: Salesforce introduced a new philanthropic model to create value for society. The Salesforce Foundation is comprised of 1% equity, 1% employee time, and 1% of their product. Since their Initial Public Offering in 2004, the Salesforce stock has soared (adjusted for splits) from $4 to $80 today. The strong performance of the stock price reflects the phenomenal revenue growth from approximately $100 million in 2004 to $5.4 billion in 2015. By being in business for more than just earning profits, holistic value creation has propelled Salesforce to become the world’s leading enterprise
cloud ecosystem.

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Attracting More Customers to a Brand

How to raise prices without losing customers

Brands That Have Meaning Can Change The World

#BuildABetterWorld

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