Brands That Have Meaning Can Change The World

Image: Salesforce.com

Corporate Challenge: Founders need a brand that really stands out to help them create a company that will change the world for the better.

Ironbound Strategy: Brands that have meaning get noticed. The surefire way to promote meaning is to build a powerful brand that holistically creates greater value for customers, employees, and society.

Ironbound Action: Salesforce introduced a new philanthropic model to create value for society. The Salesforce Foundation is comprised of 1% equity, 1% employee time, and 1% of their product. Since their Initial Public Offering in 2004, the Salesforce stock has soared (adjusted for splits) from $4 to $80 today. The strong performance of the stock price reflects the phenomenal revenue growth from approximately $100 million in 2004 to $5.4 billion in 2015. By being in business for more than just earning profits, holistic value creation has propelled Salesforce to become the world’s leading enterprise
cloud ecosystem.