Blog Archives

Merging Tech and Fun to Attract Millennials

4/20/2018

Corporate Challenge: Finding creative ways of attracting millennials.

Ironbound Strategy: Millennials are loyal to brands that create value for customers, employees, and society.

Ironbound Action: New York based Coach has been creating fashion products since 1941. The coveted market space ($360B) that top fashion brands are trying to attract are millennials, who will become the largest purchasing demographic for the next several decades. Coach experimented with creating fashionable pins that emblazon a Snapcode that generates unique filters and games on Snapchat. By creating an interactive product, customers and their friends can discover fun ways of interacting with the Coach brand. Millennials’ purchasing decisions will decide which brands survive in the future.

* Coach reported $4.55 Billion in revenue last fiscal year. Up from $4.2 Billion the previous year.

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Maintaining Loyalty by Giving Customers More Content

4/6/2018

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Image: WWE

Corporate Challenge: How to garner more customer loyalty.

Ironbound Strategy: Providing new and fun content is a great way to create value for customers, while making employees prouder to work for the brand.

Ironbound Action: Connecticut based World Wrestling Entertainment (WWE) was established in 1952 to promote the sport of wrestling but pivoted in 1983 to promote the entertainment of wrestling through a syndicated weekly television show. At CES Stephanie McMahon, heir to the WWE empire, shared that the WWE brand has been utilizing technology to bring fans as much content about their favorite wrestlers as possible. Every day their team creates new ways of giving their customers more content. Providing content allows customers to immerse themselves in a brand, and forges a stronger sense of loyalty.

* Approximately 3.4 million viewers tune into the live WWE program each week. WWE has 14.4 million Instagram followers. WWE recently signed UFC world champion Ronda Rousey who has 10.1 million Instagram followers. Ronda's debut wrestling match will be during Wrestle Mania, which Stephanie McMahon credited as being the Super Bowl of wrestling.

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Merging Tech and Fun to Attract Millennials

Maintaining Loyalty by Giving Customers More Content

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