Merging Tech and Fun to Attract Millennials

Image: Coach Snapcode Pins

​Corporate Challenge: Finding creative ways of attracting millennials.

Ironbound Strategy: Millennials are loyal to brands that create value for  customers, employees, and society.

Ironbound Action: New York based Coach has been creating fashion products since 1941. The coveted market space ($360B) that top fashion brands are trying to attract are millennials, who will become the largest purchasing demographic for the next several decades. Coach experimented with creating fashionable pins that emblazon a Snapcode that generates unique filters and games on Snapchat. By creating an interactive product, customers and their friends can discover fun ways of interacting with the Coach brand. Millennials’ purchasing decisions will decide which brands survive in the future. 

* Coach reported $4.55 Billion in revenue last fiscal year. Up from $4.2 Billion the previous year.