Brands Becoming Water Stewards

Image: Proctor & Gamble

​Corporate Challenge: Helping solve the drinking-water crisis.

Ironbound Strategy: For brand acceleration, never stop creating value for customers, employees, and society.

Ironbound Action: Ohio based Proctor & Gamble has focused its innovation toward water conservation.  P&G wants to use less water to make products, use less water inside products, and wants customers to use less water while using P&G products.  Their first water conservation product is a dish spray.  P&G hopes their innovation towards a better planet will ultimately win over the hearts of younger customers.  

​* P&G discovered that 61% of Americans rinse and re-use at least one item every day.  90% of Americans run a tap while washing plates and cups.  P&G hopes their innovations will solve customers’ own water wastage habits.
 
** P&G invests over $2B annually towards R&D, and owns over 55,000 active patents.