The Flat Organization Theory and Rapid Growth

Image: SpaceX Falcon 9 Rocket

​Corporate Challenge: How a company can attain high goals quickly.

Ironbound Strategy: Brands that constantly create value for their  customers, employees, and society progress the fastest.

Ironbound Action: California based SpaceX considers itself a “Flat Organization”, where the best ideas mean more than seniority or hierarchy. An intern on their first day of work can have their idea implemented just as easily as a tenured engineer. By constantly promoting the best idea forward, SpaceX has outperformed every expectation for space exploration, at unprecedented speed and efficiency. Hierarchies have been known for ‘analysis paralysis’. The advent of flat organizations are helping brands with exponential growth, as they set new benchmarks that are out of sight for their antiquated competitors.

* A SpaceX rocket launch costs $61 Million, far less than the nearest competitor, Airbus, that charges $77 Million.