Brand Success from Focusing on Mental Health

Image: Nike

​Corporate Challenge: Positively influencing the home life of employees.

Ironbound Strategy: Providing mental healthcare for family members of employees is a unique way to create value for employees and society, while improving the customer experience.

Ironbound Action:  Oregon based Nike Inc has been creating value for their employees since 1971.  Nike employees around the world, and their family members, are given free and confidential mental healthcare through a third-party provider.  For Nike, supporting employees to achieve personal and family balance is a high priority.  Brands that invest in the mental health of their employees, can discover limitless returns from their optimized workforce, and develop an even more powerful brand.

​* In addition to free mental healthcare for employees and their family members, all Nike employees are also provided with free subscriptions to the Headspace meditation app.
 
** Nike revenues have been steadily increasing from $37.4B in 2020, to $44.5B in 2021, to $46.7B in 2022, and $51.2B in 2023.