Benefitting from Long Term Value Creation

Image: Budweiser

Corporate Challenge: Mitigating the impact of a brand crisis.

Ironbound Strategy:  A long history of creating value for customers, employees, and society mitigates the effects of a brand crisis.

Ironbound Action:  Missouri based Budweiser has been creating value for American families for nearly 150 years.  When a natural disaster strikes, the company quickly converts their production line to can drinking water for immediate donation.  The company has also donated more than $1 Billion to American farmers.  The company employs more veterans than any other American beverage producer.  In early 2023, Budweiser sales dropped for supporting something “woke”, but in latter 2023 Nevada based UFC generated a significant sponsorship deal based solely on the value Budweiser had been creating for society.  A history of creating value for society can help mitigate effects when a brand is put in a crisis.

​* AB InBev, the parent company of Budweiser, saw revenue increase from $46.8B in 2020, to $54.3B in 2021, to $57.7B in 2022.  Trailing twelve month 2023 revenues are $59B.
 
** TKO, the parent company of UFC, saw revenues increase from $0.8B in 2020, to $1.0B in 2021, to $1.1B in 2022.  Trailing twelve month 2023 revenues are $1.3B.