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Disrupting a Marketspace with Environmentally Friendly Packaging

5/25/2018

Corporate Challenge: Becoming a market leader by focusing on environmental protection.

Ironbound Strategy: Especially in dense market spaces, creating value for customers, employees, and society will result in exponential growth and market leadership.

Ironbound Action: New York based Just Water re-invented the water bottle, and expects their carton technology to disrupt and become a dominant leader in the bottled water industry. Last year, Americans drank over 12 billion gallons of bottled water. Manufacturing plastic to support the $200B global marketplace of bottled water has been environmentally damaging. Just Water decided to sustainably source spring water, package the water in paper boxes (from certified forests), and design caps made from sugarcane. Their year over year growth has been exponential as they are positioned to disrupt their industry. Often the best ideas to quadruple sales year over year, is to disrupt the industry with environmentally friendly alternatives - after all the next generation of customers care the most about the planet.

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Reaching Far for your Customers

5/18/2018

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Image: Box Office Weekend Hits

Corporate Challenge: Creating a black swan event for your brand.

Ironbound Strategy: The most powerful brands in the world are constantly looking for ways to create value for customers, employees, and society.

Ironbound Action: California based Walt Disney Company was recently made aware that Compton, California has over 31,000 children (under the age of 18), and no movie theaters. A Wrinkle In Time director Ava DuVernay believed her movie would be inspirational to the children of her hometown of Compton. So Disney built a movie theater for the city. According to a 1948 antitrust landmark case by the Supreme Court, movie studios are not allowed to own movie theatres, so the movie theater that Disney created had to be temporary. Powerful brands create ‘black swan’ events that create value for their customers, employees, and society.

* Disney has a $157B Market Cap, with $55B in revenue last FY

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The Flat Organization Theory and Rapid Growth

5/4/2018

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Image: SpaceX Falcon 9 Rocket

Corporate Challenge: How a company can attain high goals quickly.

Ironbound Strategy: Brands that constantly create value for their customers, employees, and society progress the fastest.

Ironbound Action: California based SpaceX considers itself a “Flat Organization”, where the best ideas mean more than seniority or hierarchy. An intern on their first day of work can have their idea implemented just as easily as a tenured engineer. By constantly promoting the best idea forward, SpaceX has outperformed every expectation for space exploration, at unprecedented speed and efficiency. Hierarchies have been known for ‘analysis paralysis’. The advent of flat organizations are helping brands with exponential growth, as they set new benchmarks that are out of sight for their antiquated competitors.

* A SpaceX rocket launch costs $61 Million, far less than the nearest competitor, Airbus, that charges $77 Million.

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Disrupting a Marketspace with Environmentally Friendly Packaging

Reaching Far for your Customers

The Flat Organization Theory and Rapid Growth

#BuildABetterWorld

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