Disrupting a Marketspace with Environmentally Friendly Packaging

Image: Just Water

Corporate Challenge: Becoming a market leader by focusing on environmental protection.

Ironbound Strategy: Especially in dense market spaces, creating value for  customers, employees, and society will result in exponential growth and market leadership.

Ironbound Action: New York based Just Water re-invented the water bottle, and expects their carton technology to disrupt and become a dominant leader in the bottled water industry.  Last year, Americans drank over 12 billion gallons of bottled water. Manufacturing plastic to support the $200B global marketplace of bottled water has been environmentally damaging. Just Water decided to sustainably source spring water, package the water in paper boxes (from certified forests), and design caps made from sugarcane. Their year over year growth has been exponential as they are positioned to disrupt their industry. Often the best ideas to quadruple sales year over year, is to disrupt the industry with environmentally friendly alternatives - after all the next generation of customers care the most about the planet.