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Will You Hold America In Your Hand This Summer?

6/30/2016

Corporate Challenge: Your brand is losing market share, and millenial's are drawn to your competitors.

Ironbound Strategy: Create value for customers by doing something that has never been done to attract lost customers back to your brand. Millenials are drawn to brands that make bold moves. Employee value is created by innovative strategy, since employees have greater pride in their work when their brand is alive and active.

Ironbound Action: This summer Budweiser is swapping their brand name from their iconic beverage cans, and replacing it with the name 'America'. With slowing sales, and millennials trending towards light beers and craft brews, Budweiser needed to make a bold move to attract their lost customers, and create something exciting for millennials. Not only will customers be holding America in their hands this summer, they also hold Budweiser's future. Swapping a brand name to grow a brand might become a new trend to shake up the market space.

Cheers, and Happy 4th of July from everyone at Ironbound Consulting Group

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How Collaboration As a Business Strategy Will Increase Value

6/10/2016

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Image: Collaboration of Microsoft and Rolls Royce

Corporate Challenge: A leading airline engine manufacturer wants to leverage data to improve its next generation of product lines. However, big-data is not their area of specialization.

Ironbound Strategy:
Powerful brands are actively pursuing innovative ways to create value for their customers, employees, and society. The best brands never stop searching for enhancements. Sometimes the search for value creation requires resources, skills, capabilities, and expertise from another unrelated industry. The strategic solution often requires some form of co-branding, partnership,
and collaboration.

Ironbound Action: Airlines operate in a fiercely competitive low-profit-margin business environment. Flight delays destroy society value, and cause an enormous amount of frustration for airline employees and passengers. Rolls-Royce is the leading brand in airline engines with over 13,000 engines in operation for commercial use. By partnering with Microsoft, Rolls-Royce is able to consolidate big-data generated from numerous engine sensors to help airlines improve efficiency with more enhanced maintenance. The Microsoft Azure platform helps Rolls-Royce and airlines better understand information generated about the engines in real-time. Because one third of an airplane's weight is fuel, pilots can leverage predictive analytics to optimize on fuel for maximum efficiency, and the airline can pass new cost savings on to passengers. When multiple brands come together with the objective to create more tangible value for all stakeholders, the world benefits.

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Will You Hold America In Your Hand This Summer?

How Collaboration As a Business Strategy Will Increase Value

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