Ironbound Action: Airlines operate in a fiercely competitive low-profit-margin business environment. Flight delays destroy society value, and cause an enormous amount of frustration for airline employees and passengers. Rolls-Royce is the leading brand in airline engines with over 13,000 engines in operation for commercial use. By partnering with Microsoft, Rolls-Royce is able to consolidate big-data generated from numerous engine sensors to help airlines improve efficiency with more enhanced maintenance. The Microsoft Azure platform helps Rolls-Royce and airlines better understand information generated about the engines in real-time. Because one third of an airplane's weight is fuel, pilots can leverage predictive analytics to optimize on fuel for maximum efficiency, and the airline can pass new cost savings on to passengers. When multiple brands come together with the objective to create more tangible value for all stakeholders, the world benefits.
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