Ironbound Action: California based The Walt Disney Company has been collaborating with Nvidia to make better movies. Using the Nvidia facial recognition GPU, Disney has been analyzing test audience facial reactions to different movie scenes. Disney wants to understand the science behind making scenes more dramatic so they can elicit more emotion from their audiences. Disney’s purpose in using AI is to make the customer experience better. Using AI to create positive value in the world now, sets the tone for how AI will be used in the future.