Image: Pink Ribbon

Corporate Challenge: Finding creative ways to create society value.

Ironbound Strategy: Employees enjoy working at brands that look for new ways to create value for  customers, and society.

Ironbound Action: California based McKesson developed Community Days where employees can discover fun ways of giving back to their communities. During cancer awareness months, McKesson teams up with the American Cancer Society to make care packages for cancer patients. McKesson employees hand write notes of encouragement, and pack them into boxes with treats and a blanket. Creating value for society is a great way to energize employees.

Image: Ironbound Road Sign

Corporate Challenge: A startup wants to grow and scale quickly

Ironbound Strategy: Exponential growth is rewarded to brands that create value for their  customers, employees, and society.

Ironbound Action: Texas based BuildASign had two priorities when they began their enterprise: create value for their customers by helping them empower expression, and create value for society by giving soldiers a warm welcome when they return home. In a few short years BuildASign grew to employ 350 people, supported 1,700 non-profits, and gave away 345,000 customized “welcome home” banners to military families. Creating value for society paves the way for extraordinary growth.

Image: UPPA Baby Stroller

Corporate Challenge: How to bring customers back to re-experience the brand.

Ironbound Strategy: Delivering incentives can be a great way to create value for  customers, employees, and society. Incentives increase repeat customers that generate sustainable growth.

Ironbound Action: Massachusetts based UPPA Baby is in direct competition with Amazon, but has been outcompeting Amazon’s sales of strollers in their distribution region. UPPA Baby provides free clinics for stroller tune-ups. Boston retailers are rushing to co-brand with UPPA Baby to host tune-up clinics, and attract customers to their stores. By creating an incentive to buy UPPA Baby products, their customers will have opportunities to re-experience the brand. Value creating incentives provide brands with opportunities for exponential growth.

Image: Solar Panels

Corporate Challenge: A new startup wants to standout in a red sea of competition.
 
Ironbound Strategy: Powerful brands emerge and attract greater attention by creating value for employees, customers, and society. Consumers are more attracted to businesses that resonate positive meaning into the world.
 
Ironbound Action: San Francisco based Luminalt propelled astronomically from a startup to the largest solar instillation firm in San Francisco and a national leader of the green economy in just over 10 years. They credit their success in large part to their greater emphasis on improving the environment and supporting local communities.  Focusing just as much emphasis on profits as on creating value for all stakeholders helps generate powerful brand awareness.  Powerful brand awareness from creating society value allows startups to scale faster and more efficiently.