Incentives Bring Customers Back

Image: UPPA Baby Stroller

Corporate Challenge: How to bring customers back to re-experience the brand.

Ironbound Strategy: Delivering incentives can be a great way to create value for  customers, employees, and society. Incentives increase repeat customers that generate sustainable growth.

Ironbound Action: Massachusetts based UPPA Baby is in direct competition with Amazon, but has been outcompeting Amazon’s sales of strollers in their distribution region. UPPA Baby provides free clinics for stroller tune-ups. Boston retailers are rushing to co-brand with UPPA Baby to host tune-up clinics, and attract customers to their stores. By creating an incentive to buy UPPA Baby products, their customers will have opportunities to re-experience the brand. Value creating incentives provide brands with opportunities for exponential growth.