Blog Archives

Drive Top Line Growth From Employee Loyalty

1/27/2017

Corporate Challenge: Recruiting and retaining top talent to best serve the customer.

Ironbound Strategy: Leadership is a commitment to serve others. Powerful brands become leaders by listening and creating value for their customers, employees, and society.

Ironbound Action: New York City based Next Jump shares the simple universal formula for building a better culture, a Better Me + Better You = Better Us. Loyalty towards employees helps them boast a 1% turnover rate compared to an industry average of 22%. Loyalty fringe benefits include free healthy food, discounted gym memberships, access to personal and professional development programs, and complementary laundry for more free time on weekends. Leadership is about serving others, and so the company awards $30,000 to the employee voted “best servant leader” by their colleagues. Best businesses grow by building strong teams through core values of loyalty and service to others.

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Creating Value to Initiate a Miraculous Corporate Turnaround

1/20/2017

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Image: Popeyes Head Office

Corporate Challenge: Saving a company with revenue in free fall, customer satisfaction at all time lows, profits evaporating, and dismal employee moral.

Ironbound Strategy: Powerful brands succeed in business by consistently creating value for customers, employees, and society. A culture driven to create value for employees has the power to achieve high-performance goals.

Ironbound Action: Cheryl Backelder in, “Dare to Serve”, discusses how she saved sales plummeting Popeyes Louisiana Kitchen with a value creation plan as new CEO in 2007. Dare-to-serve is a leadership style that focuses on holistic value creation for all stakeholders. Under Cheryl’s servant leadership style, she put more focus on driving engagement from employees by helping them find purpose in their work. The phenomenal turnaround and outstanding achievement is credited to the dramatic change in culture toward valuing human dignity, personal responsibility and humility. Creating employee value is at the heart of any successful turnaround.

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How to Sustainably Upscale Your Brand

1/2/2017

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Image: Patagonia Islandic Winter Jacket

Corporate Challenge: Can a company’s brand move up-market without a costly M&A?

Ironbound Strategy: Brands can move up-market if they create value forcustomers, employees, and society. Without creating value in these three core areas, the brand will lose more customers than it might gain.

Ironbound Action: Ventura California based Patagonia made an ecological choice to stop making their products using cotton due to its necessity of pesticide use. The substitute was organic cotton which is costly to grow. Almost all Patagonia apparel doubled in price by switching to sustainable materials. Patagonia chose to create value for society, and the brand acquired new upscale customers that helped the company grow faster. Millennials are also choosing ecological brands, a segment that Patagonia is expected to dominate.

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Drive Top Line Growth From Employee Loyalty

Creating Value to Initiate a Miraculous Corporate Turnaround

How to Sustainably Upscale Your Brand

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