Ironbound Consulting Group

  • Home
  • About
  • Blog
  • Vlog+
  • Home
  • About
  • Blog
  • Vlog+

Drive Top Line Growth From Employee Loyalty

1/27/2017

0 Comments

 
Picture
Image: Human Resources
Corporate Challenge: Recruiting and retaining top talent to best serve the customer.
 
Ironbound Strategy: Leadership is a commitment to serve others. Powerful brands become leaders by listening and creating value for their customers, employees, and society.
 
Ironbound Action: New York City based Next Jump shares the simple universal formula for building a better culture, a Better Me + Better You = Better Us. Loyalty towards employees helps them boast a 1% turnover rate compared to an industry average of 22%.  Loyalty fringe benefits include free healthy food, discounted gym memberships, access to personal and professional development programs, and complementary laundry for more free time on weekends. Leadership is about serving others, and so the company awards $30,000 to the employee voted “best servant leader” by their colleagues. Best businesses grow by building strong teams through core values of loyalty and service to others.
0 Comments

Creating Value to Initiate a Miraculous Corporate Turnaround

1/20/2017

1 Comment

 
Picture
Image: Popeyes Head Office
Corporate Challenge: Saving a company with revenue in free fall, customer satisfaction at all time lows, profits evaporating, and dismal employee moral.
 
Ironbound Strategy: Powerful brands succeed in business by consistently creating value for customers, employees, and society. A culture driven to create value for employees has the power to achieve high-performance goals.
 
Ironbound Action: Cheryl Backelder in, “Dare to Serve”, discusses how she saved sales plummeting Popeyes Louisiana Kitchen with a value creation plan as new CEO in 2007. Dare-to-serve is a leadership style that focuses on holistic value creation for all stakeholders. Under Cheryl’s servant leadership style, she put more focus on driving engagement from employees by helping them find purpose in their work. The phenomenal turnaround and outstanding achievement is credited to the dramatic change in culture toward valuing human dignity, personal responsibility and humility. Creating employee value is at the heart of any successful turnaround.
 

1 Comment

How to Sustainably Upscale Your Brand

1/2/2017

2 Comments

 
Picture
Image: Patagonia Islandic Winter Jacket
Corporate Challenge: Can a company’s brand move up-market without a costly M&A?

Ironbound Strategy:  Brands can move up-market if they create value forcustomers, employees, and society.  Without creating value in these three core areas, the brand will lose more customers than it might gain.

Ironbound Action: Ventura California based Patagonia made an ecological choice to stop making their products using cotton due to its necessity of pesticide use.  The substitute was organic cotton which is costly to grow.  Almost all Patagonia apparel doubled in price by switching to sustainable materials.  Patagonia chose to create value for society, and the brand acquired new upscale customers that helped the company grow faster.  Millennials are also choosing ecological brands, a segment that Patagonia is expected to dominate.
2 Comments

    #BuildABetterWorld

    We are strategy consultants helping Sovereign Wealth Funds optimize investment strategies that leverage stakeholder values.

    We assist Board Members with steering their companies towards developing new growth opportunities that optimize creating value for employees, customers, and society.

    View my profile on LinkedIn
    Note: All blog comments containing hate speech will be deleted.

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

Address
Ironbound Consulting Group
14 Wall Street, 20th Floor
New York, NY
​10005

Picture
Picture
Picture
Picture
Ironbound Consulting Group Inc was established in 2012.  All Rights Reserved. ​Copyright 2022.