Creating Value to Initiate a Miraculous Corporate Turnaround

Image: Popeyes Head Office

Corporate Challenge: Saving a company with revenue in free fall, customer satisfaction at all time lows, profits evaporating, and dismal employee moral.
 
Ironbound Strategy: Powerful brands succeed in business by consistently creating value for customers, employees, and society. A culture driven to create value for employees has the power to achieve high-performance goals.
 
Ironbound Action: Cheryl Backelder in, “Dare to Serve”, discusses how she saved sales plummeting Popeyes Louisiana Kitchen with a value creation plan as new CEO in 2007. Dare-to-serve is a leadership style that focuses on holistic value creation for all stakeholders. Under Cheryl’s servant leadership style, she put more focus on driving engagement from employees by helping them find purpose in their work. The phenomenal turnaround and outstanding achievement is credited to the dramatic change in culture toward valuing human dignity, personal responsibility and humility. Creating employee value is at the heart of any successful turnaround.