Creating Value Across Media Platforms

Image: Walmart movie: Add to Heart

​Corporate Challenge: Thinking outside-the-box on a media strategy.

Ironbound Strategy: Integrating products and services into a movie is an intriguing and effective method of creating value for customers, employees, and society.

Ironbound Action: Arkansas based Walmart has been creating value for stakeholders since 1962.  In order to attract the next generation of consumers, Walmart has been employing a TikTok strategy.  For the holiday season, the company produced a feature length Holiday Movie where all characters wear clothes purchasable from Walmart.com.  The company is offering the Holiday movie for free on TikTok.  Engaging future customers with exciting media content is a great way to create value for stakeholders, while making the brand even more powerful.

* Walmart's revenue has been increasing from $559B in 2020, to $572B in 2021, to $611B in 2022.  Trailing twelve month revenues for 2023 are $638B.