How Snapchat Is Helping Brands Create Value

Image: Gatorade's partnership with Snapchat

Corporate Challenge: A company is looking for low-cost, high-impact ways of creating society value.

Ironbound Strategy: The world’s fastest growing companies create society value. Creating value forcustomers, employees, and society makes brands powerful.

Ironbound Action: The world’s most popular rehydration beverage Gatorade launched a Snapchat lens to share the excitement of experiencing victory dunks.  Fifty million Snapchat users enjoyed the digital lens, and shared their videos across all social media platforms reaching hundreds of millions of their friends and families.  The Snapchat engagement converted to an 8 point increase in Gatorade purchases. Engaging customers in a fun and free way directly and positively impacts a company’s brand.