Blog Archives

Offer better fringe benefits to build strong teams

7/30/2015

Corporate Challenge: Retaining team members in a fiercely competitive environment. Highly qualified individuals can easily jump ship or start their own venture.

Ironbound Strategy: Focus on creating more employee value beyond just financial compensation.

Ironbound Action: Google strives to make life better and easier for their employees. Some of their benefits include:

On-site convenient health care coverage Insurance and emergency assistance – even on personal vacations
New parents get time off and some extra spending money
Reimbursement for continuing education or degree programs
Legal advice at no cost and generous discounts on legal services

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Creating Value with Mobile Apps

7/20/2015

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Corporate Challenge: A large multinational company developed an App for mobile phones, but few people downloaded it. Even the company's employees don't want to download the app.

Ironbound Strategy: Renovate the app to include features that add value to employees, customers, and society. Collaborate with social media platforms to make it easy for users to share content between apps.

Ironbound Action: Sometimes the simplest app is the most successful app on the market. The largest increase of mobile phone users are in developing countries. Building an app that is easily accessible to emerging markets will increase the brand’s global reach. Learn from Walgreen's mistake, and target the app for larger consumer segments for more downloads and adoption.

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Creating Customer Value Solves Sales Slumps

7/10/2015

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Image: Tucson Industrial Market, Picor.com

Corporate Challenge: A manufacturer has been slowly losing sales to their growing competitors. Recent technology changes have made their equipment obsolete. The company cannot afford the upgrade.

Ironbound Strategy: Thoroughly investigate new technology upgrades and choose pieces of equipment that can manufacture a wider variety of products than the competitors. Reacquire lost customers with the value of providing more products and services. Dedicate profits from the new sales towards more equipment upgrades.

Ironbound Action: Focus on creating customer value. Loss of sales to competitors is generally due to the competitor's dedication towards creating value for customers, employees, and society.

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Offer better fringe benefits to build strong teams

Creating Value with Mobile Apps

Creating Customer Value Solves Sales Slumps

#BuildABetterWorld

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