Corporate Challenge:  A company is on social media, but being online is not converting to sales.

Ironbound Solution: Engage with everyone on social networks.  Build strong ties to current customers.  Reply every question you are asked.  Do not ignore customers who reach out to you on social networks.

Ironbound Action: Most companies that are on social networks and are not engaging with customers - they are losing sales.  Your company account is your brand ambassador at a party that will affect the future of your company. Will your company sit quietly and not talk to anyone?  Or will your brand listen to the marketplace and engage with current and future customers?

Corporate Challenge:  Getting noticed, and being chosen by new customers.
 
Ironbound Strategy: Renovating work spaces makes employees happier to work, which builds positive value for customers, and creates society value that will attract new customers.
 
Ironbound Action: Employee working environments directly affect brand perception.  Every office space gets renovated, from new paint to new infrastructure.  Brands that are committed to creating value for society by building architecturally beautiful work spaces for their employees quickly become the strongest brands in the world.  From choosing paint colors for the front office, to designing glass entrances for customers - choosing beauty for your brand in order to create value for society will: get the brand noticed, galvanize the workforce, and attract new customers.

Corporate Challenge: Building a powerful brand.
 
Ironbound Strategy: Powerful brands have meaning. They create more value for customers, greater value for employees, and positive value for society. This often means in the short-term focusing more on the top-line and less on the bottom line.
 
Ironbound Action: On a hot summers day, a young entrepreneur decides to set up a lemonade stand in a competitive market by holistically creating more value. After ensuring the extended weather forecast would continue to be favorably hot, this enterprising individual printed professional signs, designed a monumental stand, bought organic lemons, prepared filtered water, and in addition committing a nickel of every sale to a charity to help children living where fresh water is scarce. This simple thought example illustrates that businesses should exist to #createvalue to #buildabetterworld.