Great Brands Checking their Pulse

Image: McDonalds

​Corporate Challenge: Finding new ways to increase employee happiness.

Ironbound Strategy: Opening lines of communications between stakeholders is a great way to create value for employees, customers, and society.

Ironbound Action:  Illinois based McDonalds created a 24/7 global Business Integrity Line where employees can share their workplace experiences with a third-party that relays anonymous messages to corporate staff who can help.  In an effort to build safe and respectful workplace environments, McDonalds wanted to go above and beyond to make employees happier when potential complaints need addressing.  Focusing on employee happiness is the cornerstone of creating exceptional value for brands that want to catapult to new heights.

​* Between 2020 and 2022, McDonalds’ revenue increased from $19.2B to $23.1B, with Earnings Per Share increasing from $6.31 to $8.33.
 
** In 2022, the company expanded on its Standards of Business Conduct, and introduced new measures for 2023 to ingrain its core values of Serve-Inclusion-Integrity-Community-Family to every corner of the company.