Maintaining Loyalty by Giving Customers More Content

Image: WWE

​Corporate Challenge: How to garner more customer loyalty.

Ironbound Strategy: Providing new and fun content is a great way to create value for  customers, while making employees prouder to work for the brand.

Ironbound Action: Connecticut based World Wrestling Entertainment (WWE) was established in 1952 to promote the sport of wrestling but pivoted in 1983 to promote the entertainment of wrestling through a syndicated weekly television show. At CES Stephanie McMahon, heir to the WWE empire, shared that the WWE brand has been utilizing technology to bring fans as much content about their favorite wrestlers as possible. Every day their team creates new ways of giving their customers more content. Providing content allows customers to immerse themselves in a brand, and forges a stronger sense of loyalty.

* Approximately 3.4 million viewers tune into the live WWE program each week. WWE has 14.4 million Instagram followers. WWE recently signed UFC world champion Ronda Rousey who has 10.1 million Instagram followers.  Ronda's debut wrestling match will be during Wrestle Mania, which Stephanie McMahon credited as being the Super Bowl of wrestling.