Growth from Giving Employees Options

Image: Chili's

​Corporate Challenge: Crating value for employees by responding to what they want.

Ironbound Strategy: Letting employees make choices about their benefits helps create value for customers, employees, and even society.

Ironbound Action:  Texas based Chili’s has been lifting up employees since its founding in 1975.  The company let’s employees choose their own benefits a la carte, so that each employee is motivated in their own way.  When casual dining experienced post-covid slumps, Chili’s rebounded fastest in the industry by hiring even more staff in order to create better customer experiences, which elevated the brand even higher.  Being known as a great employer with happy employees is a hallmark signal for brand growth.

* Chili’s parent company Brinker saw revenues increase from $3.0B in 2020, to $3.3B in 2021, to $3.8B in 2022.  Earnings per share increased from $0.64 to $2.62 in the same period.