Finding Fun Ways to Co-Brand

Image: Versace Ford Fashion Show

​Corporate Challenge: Empowering your brand while having fun.

Ironbound Strategy: Brands that find fun new ways to create value for their customers and employees have a positive effect on creating value for society.

Ironbound Action: Michigan based Ford Motor Company chose to co-brand with Versace in an unpredictably fun way.  Ford’s normal headlines of higher revenues ($156B to $160B) but lower profits ($16B to $14B) halted to showcase their lineup of Versace apparel including sneakers, jewelry, jackets, a $1,135 hoodie, and even pajama pants. By co-branding the blue oval logo with Versace, Ford shook up the high fashion world, and made people realize that brands need to have more fun with their logos. Brands that make an effort to be fun, are generally the brands that already create a lot of value for their customers, employees, and society.