Finding Fun Ways to Co-Brand

4/26/2019

Corporate Challenge: Empowering your brand while having fun.

Ironbound Strategy: Brands that find fun new ways to create value for their customers and employees have a positive effect on creating value for society.

Ironbound Action: Michigan based Ford Motor Company chose to co-brand with Versace in an unpredictably fun way. Ford’s normal headlines of higher revenues ($156B to $160B) but lower profits ($16B to $14B) halted to showcase their lineup of Versace apparel including sneakers, jewelry, jackets, a $1,135 hoodie, and even pajama pants. By co-branding the blue oval logo with Versace, Ford shook up the high fashion world, and made people realize that brands need to have more fun with their logos. Brands that make an effort to be fun, are generally the brands that already create a lot of value for their customers, employees, and society.

2 Comments

essay writing service reviews best service link

9/4/2019 04:51:25 am

Branding is important and to establish a strong brand image can do a lot in making some sales in the market. There are different marketing programs that are being established so that the sales will increase and people will be satisfied at the same time. A big opportunity will be offered to the consumers and to the company. Time flies so fast and people will always follow the brand that is trending. We should know what to prioritize for us to be competitive in the market.

Sarah

9/4/2019 05:05:13 am

I am glad you enjoyed the article!

Finding Fun Ways to Co-Brand

Leave a Reply.

#BuildABetterWorld

Archives

Categories