Revenue Gains from Serving the Underserved

Image: Apple Classroom

Corporate Challenge: Opening up the marketspace by creating new segments of customers.

Ironbound Strategy: When a brand dedicates their energy to creating value for  customers, employees, and society, the brand will grow. As a result, employees will find new segments of customers, often it creates value for society.

Ironbound Action: California based Apple created a new language of code called Swift in 2014. By 2017 they had developed school curriculums to teach the coding language to students, for free. Now Apple has created a coding learning curriculum for deaf and blind students, and will roll out the program nationwide.  Deaf and Blind students are some of the most underserved students in the world. By creating opportunities for underserved communities, brands can build loyalty among new segments of customers, and can secure them as loyal customers for generations.

​* In the United States, there are 1 million functionally deaf people, and approximately 28 million that are mostly deaf. There are 25 million people who have seriously impaired vision (even when wearing glasses) and close to 700,000 people are completely blind. Apple's new initiative will impact 53 million Americans, and millions more around the world.