The Perks of Creating Value for Niche Markets

Image: Rated Red

Corporate Challenge: Is it worth creating products for niche markets?
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Ironbound Strategy: Successful products and services in niche markets have something in common, they are usually designed to create a lot of value for their  customers, employees, and society.

​Ironbound Action: New York based Verizon helped launch a mobile digital video channel called Rated Red that creates content for millennials in the heartland of America. The platform focused on creating value for a niche society in order to gain customers. Rated Red has become so successful, that it developed its own app, and has its own channel on Snapchat. Brands that enter niche markets have the potential to own their market when they create extraordinary value for their customers, employees, and society.