Corporate Challenge:How to make delivering cardboard boxes exciting.
Ironbound Strategy: Co-branding whilecreating valuefor customers,employees, andsociety, is a phenomenal way to turn ordinary products and services into extraordinary experiences.
Ironbound Action: Georgia based UPS partnered with Taylor Swift to create a newbrand experience. UPS delivery trucks emblazoned Taylor’s new album withsharinginstructions to “spot, snap, share” your experience with the hashtag #TaylorSwiftDelivery. Instantly, Instagram was flooded withmillennialstaking selfies with the delivery trucks, and sharing the UPS brand with theirmillenialfollowers in a fun way.Co-brandingis one of the easiest ways to grow yourbrand, especially when you create value for yourcustomers,employees, andsociety.