Enabling Customers to Create Society Value for Your Brand

Image: Habitat For Humanity

Corporate Challenge: A company wants to create more value for society.

Ironbound Strategy:  Creating value forcustomers, employees, and society makes brands powerful.

Ironbound Action: Many companies are beginning to incentivize their employees to volunteer in their community.  State Farm has taken it a step further, and has created opportunities for their customers and future customers to volunteer under the company’s brand.  State Farm developed the Neighborhood of Good campaign to make it easy for anyone to find a place to volunteer.  They even enlisted celebrities to promote civic engagement.  The fastest growing brands in the world are the brands that constantly create value for society.