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Consistently Making the Best Products Possible

8/2/2019

2 Comments

 
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Image: Apple Watch
​Corporate Challenge: Attaining and retaining customer loyalty.

Ironbound Strategy: Brands that focus on creating the best products possible have excellent customer loyalty. By constantly creating value for employees, and society, the brand is also guaranteed exponential growth.

Ironbound Action: California based Apple Inc creates value for customers by designing the best products possible.  Last summer an Apple Watch was lost at Huntington Beach, and spent six months at the bottom of the sea.  It eventually washed ashore, was returned, and to the owner’s surprise it still worked. Millennials show brand preferences for companies that create the best products possible. Making the best products must be a priority for any brand that wants to succeed in the next decade.
​* Apple’s revenue increased from $229B in FY 2017 to $265B in FY 2018.  Apple Watch revenues are obscured in Apple’s reporting in an “Accessories” category that includes AirPod’s, a wildly successful millennial trendsetting product.  In Apple’s most recent quarterly report, “Accessories” saw year over year growth from $3.73B to $5.53B for the most recent quarter.
2 Comments
rushessay review link
10/28/2019 07:21:23 am

The quality of a product is one of the most sought out by the consumer. In any company, they must always improve the product and constantly upgrade as time goes by. They must follow the trend of the year or the demand of the consumer. As they try to achieve it, they must not sacrifice the quality of the product. By doing so, the customer will always come back

Reply
Sarah
10/28/2019 09:42:59 am

Constantly creating value for stakeholders is so important! Thank you for your comment.

Reply



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