How to become a Successful Luxury Brand that is Green

Image: Eco-Friendly Luxury Home, Pinterest

Corporate Challenge: Is making luxury products compatible with being environmental? 

Ironbound Strategy:  As long as a company creates value for customers, employees, and society, the brand will grow.  Going Green is trending among millennials; and millennials are the inheritors of every brand in the world.

Ironbound Action: San Francisco based Troon Residential began with a mission to create luxury homes using environmentally sustainable materials.  They started with a strong team of employees, then focused their efforts on creating customer value via society value.  Each house is designed and outfitted using luxury brands that are eco-friendly. The theory proved successful and now the niche market space is growing.